Product builder. Solution engineer. Problem solver. I create automations, integrations, and AI-powered tools that plug revenue leaks, eliminate bottlenecks, and let you focus on running your business — not unclogging it. 35 years of enterprise engineering experience.
Not just recommendations — real systems you can use immediately
I spend 45 minutes digging into how your business actually runs, then use AI-assisted analysis to map every revenue leak, bottleneck, and manual process eating your team's time — and hand back a prioritized build plan with the real dollar impact of each fix.
I build the actual systems: CRM integrations, lead-capture automations, AI agents that handle follow-ups 24/7, custom internal tools, and the glue code between the apps you already pay for. Fixed scope, fixed price, working software — not slide decks.
Once your systems are live, I stay on as your fractional operations engineer. Monthly retainer to tune what's running, build new automations as you grow, and keep your stack from turning into a mess. One partner — no tech PM required on your end.
Real results from real business owners
"Finally someone who actually builds things instead of just telling you what's wrong. Hendro automated our entire follow-up process in two weeks. We're capturing leads we used to lose."
"The audit alone was worth 10x what I paid. But the real value was when he actually built the solution. Our scheduling nightmare is now completely automated."
"I've worked with consultants before who just hand you a deck. Hendro handed me working software. The CRM integration alone saves my team 10 hours a week."
If operational chaos is holding you back, let's fix it
Established businesses with real complexity
Big enough for systems problems
HVAC, medical, legal, trades
From discovery to working solution
45-minute deep dive
Delivered in 48 hours
Working solutions
Continuous improvement
All work is flat-fee. No hourly billing.
Find the leaks. Map the solutions.
Custom automations & integrations
Ongoing optimization & support
I'm Hendro Greeff, and I've spent 35 years building systems that make organizations function — at airlines where a software bug grounds planes, at automotive companies where a broken integration stops production lines, and inside enterprise software teams where a single workflow touches thousands of users.
I've managed programs, architected platforms, and written the code. I know what it takes to ship something that works on day one and still works on day one thousand.
Now I bring that same engineering discipline to established service businesses — the $1M–$10M owners who've built something real, but whose operations are held together with duct tape, spreadsheets, and the one person who "just knows how it works." I don't hand you a deck. I build the fix.
AI is one tool in the kit. So are CRM integrations, workflow automations, custom internal apps, and the boring glue code that makes the rest of it reliable. The value isn't in the technology — it's in knowing which tool to use, and knowing how to ship it so your team actually adopts it.
The things everyone asks before booking a call
Tell me what's not working. I'll tell you what I can build.
No pitch. Just a conversation about what you need built.