Product builder. Solution engineer. Problem solver. I create automations, integrations, and AI-powered tools that plug revenue leaks, eliminate bottlenecks, and let you focus on running your business — not unclogging it. 35+ years of enterprise engineering experience.
Not just recommendations — real systems you can use immediately
I spend 45 minutes digging into how your business actually runs, then use AI-assisted analysis to map every revenue leak, bottleneck, and manual process eating your team's time — and hand back a prioritized build plan with the real dollar impact of each fix.
I build the actual systems: CRM integrations, lead-capture automations, AI agents that handle follow-ups 24/7, custom internal tools, and the glue code between the apps you already pay for. Fixed scope, fixed price, working software — not slide decks.
Once your systems are live, I stay on as your fractional operations engineer. Monthly retainer to tune what's running, build new automations as you grow, and keep your stack from turning into a mess. One partner — no tech PM required on your end.
Real builds, real numbers. Here's what gets fixed and what it's worth.
Most service businesses lose 30–40% of leads because nobody follows up within 5 minutes, and follow-up is inconsistent after the first call.
What I buildInstant response automation (SMS + email), a 5-touch follow-up sequence, and CRM logging. Every lead gets worked whether you remember them or not.
What it's worth$50K–$300K/year in recovered lead value
Owner spends 2+ hours daily manually assigning techs to jobs. Techs miss info, drive back for tools, lose time between jobs.
What I buildSmart dispatch logic plus a tech mobile view with job details, customer history, routes, and in-field quoting.
What it's worth10+ hours/week of owner time · 15–20% more jobs per tech per day
You send quotes. You don't know which close, which don't, why, or which are stale. No automated follow-up on unsigned quotes.
What I buildQuote tracking system, automated follow-up on unsigned quotes, and close-rate reporting by technician, service, and customer type.
What it's worth10–20% close rate improvement
Customers don't leave reviews unless asked. Past customers don't come back unless prompted. Both are missed revenue.
What I buildAutomated SMS review request after every job, plus automated "time for service" re-engagement based on last service date.
What it's worth40% more Google reviews · 15–25% increase in repeat revenue
These are examples, not a menu. The ranges above reflect published industry benchmarks for service businesses — they are not results I'm claiming for your operation. The Discovery & Audit produces real numbers for your business.
If operational chaos is holding you back, let's fix it
Established businesses with real complexity
Big enough for systems problems
HVAC, medical, legal, trades
From discovery to working solution
45-minute deep dive
Delivered in 48 hours
Working solutions
Continuous improvement
All work is flat-fee. No hourly billing.
Find the leaks. Map the solutions.
Custom automations & integrations
Ongoing optimization & support
Advisory calls — $250/hour, pay as you go. For audit clients who want an occasional sanity check without a monthly commitment.
I'm Hendro Greeff, and I've spent 35+ years building systems that make organizations function — at airlines where a software bug grounds planes, at automotive companies where a broken integration stops production lines, and inside enterprise software teams where a single workflow touches thousands of users.
I've managed programs, architected platforms, and written the code. I know what it takes to ship something that works on day one and still works on day one thousand.
Now I bring that same engineering discipline to established service businesses — the $1M–$10M owners who've built something real, but whose operations are held together with duct tape, spreadsheets, and the one person who "just knows how it works." I don't hand you a deck. I build the fix.
AI is one tool in the kit. So are CRM integrations, workflow automations, custom internal apps, and the boring glue code that makes the rest of it reliable. The value isn't in the technology — it's in knowing which tool to use, and knowing how to ship it so your team actually adopts it.
Alongside client work I build and operate my own software platforms. Post Engine HQ automates social content end to end. South African Hub is a live community and networking platform for expats and businesses worldwide. Four more are in development — a business management suite for service companies, a swim-team cloud platform, multi-domain email management, and a rugby community app. Proof I build, not just advise.
The things everyone asks before booking a call
Tell me what's not working. I'll tell you what I can build.
No pitch. Just a conversation about what you need built.